A. Che Swimwear
In anticipation for swimwear line A. Che's show on July 22 at the Raleigh Hotel, designer Amanda Che gives details about the collection and what inspired her.
What can we expect from your collection?
AC: My 2014 Collection debut will be another creative expression of the brand foundation, which is lingerie constructed tops and perfect fit bottoms. I'm also debuting an new extensive beach dress line this year on the runway which consists of maxis, gypsy skirts, sarongs and beautiful day to night caftans.
What was your inspiration for the collection?
AC: My 2014 Collection is really inspired by the subtle beauty in basic shapes. Every print is distinct with flattering geos in vibrant colors. From an Ikat or Art Deco feel, to the natural diamond shape found in a bright snakeskin. A lot of chic color blocking and contrast fabrics are featured for the upcoming year, which make them must-have pieces.
You are known for curvy and comfortable styles. Why? What can we expect for the curvy woman?
AC: I see my vision clearly and I know my customer. Given this opportunity, I feel a sense of responsibility to the woman of today, to make her feel confident, modern, and beautiful above all. A.Ché Swimwear provides luxurious, functional, and comfortable swimwear up to a size 36F! The elaborate fit process all the garments through, ultimately makes a woman feel that her A.Ché swimsuit was tailored to her individual body. My creative process never stops and it never will.
Looking back at your start, how do you see your growth?
AC: I have many goals I work towards...expanding the A.Ché brand into other avenues of fashion is something I can't wait to dip my feet into. Since the launch of A.Ché, the line has grown in the variety of silhouettes, cutting edge functionality, artistic design, and in the types of fashion in the collection. We've made a big leap this year especially, now offering pareos, skirts, maxi dresses, and caftans!
What do you see for the future of your line?
AC: In the future, A.Ché will become a lifestyle brand to include a line of sunglasses, flip-flops, and more Southern California beach life products!
What does the Mercedes-Benz Fashion Week Swim mean to you?
AC: MBFW Miami is the annual stage given to the top swimwear designers from all over the world, to showcase their creativity, talent, and new collections for the upcoming year. Being given the opportunity to combine music, models, hair & makeup, with our new and largest collection for the year is an unparalleled opportunity. Participating in this world renowned runway show really provides designers that international exposure that isn't attainable elsewhere. I really look forward to seeing my hard work of myself and my invaluable team come to fruition in from of buyers, press, and fellow artists. As in every July, I'm very excited for the bump of electrifying South Beach energy, when the swim world invades it!!