In an era where designer collaborations are an everyday thing, Nine West presents us with a fresh idea by choosing fashion editors of InStyle Magazine as part of their creative team. They have decided to continue their partnership with InStyle to present a collection of accessories for the Spring and Fall 2014 season. The first time the capsule edition was introduced, back in Fall 2013, it was an absolute success in terms of brand exposure and selling numbers.
The decision to bring back editors, and give them a space where to create, is a demonstration of the power that fashion media holds on the buying market today. This collaboration allows Nine West to use the editor's influence, and integrate their consumer knowledge into the brand. The styles are a combination of seasonal favorites, with added editorial touches, all while keeping a fashion-forward runway inspired perspective that could be incorporated into everyday looks.
The collection has grown into handbags, jewelry and shoes, giving shoppers a more extensive deck of items to pick from. As a result of the success from the first collaboration, the styles will be available not only in the US, but in Canada and select countries in Europe. The pieces, besides from having luxury details and materials, are on the affordable price bracket going from $79 to $110. This is a great way to keep them accessible to consumers and fashion lovers.
To celebrate the exclusive debut of the Spring 2014 InStyle collection, InStyle Accessories Director Leah Karp, will be hosting a soiree at the Miami Nine West Flagship on Thursday 27th from 6 to 8pm. RSVP To: Ninewest_Miami@timeinc.com.