Colombian musician Juanes performs on NBC's "Today" at Rockefeller Plaza on April 21, 2014 in New York City.
Juanes, Marc Anthony and Enrique Iglesias are among the pop stars divulging the secrets of how they make and market their music at this year's Billboard Latin Music Conferences.
The four-day event began Monday and runs through Thursday, culminating that night in the annual award show. Hosting the event is Leila Cobo, Billboard's executive director of content and programming for Latin music.
Also sharing inside stories are the execs behind the films "Chavez," "Instructions Not Included" and the upcoming "La Vida Robot." They are discussing the music that made their films.
The conference takes places at the JW Marriot Marquis in downtown Miami. The award show will be the BankUnited Center in Coral Gables.