On Friday, Reggaeton artist Justin Quiles premiered the video for his catchy new tune, “Ropa Interior” (Under Garment) in front of a packed audience at the Social Hive in Miami.
In this new production, director William Graydon from Cinema Entertaiment sets Quiles apart from the crowd by producing a video like no other in the Latin music world that implements 360 Virtual Reality technology.
“We are pushing the limits in our videos,” said Quiles. “We want to leave the audience in a state of shock with the design and the way our videos are presented.”
In the video, Quiles is seen in four different sensual scenarios interacting with four different women who, as the song suggests, appear to leave their undergarments behind as a way to make their lover (Quiles) remember them fondly.
The concept and approach used in the video gives the audience the option to view the four scenes separately, up and down or together as each scene plays simultaneously.
“The concept is something never seen before in the Spanish music market, I love to try new things and I feel this video is going to set new precedent in the way music videos are shot.”
+ Click here to view music video
The video released just three days ago now has close to half a million views on YouTube and it joins just a handful of 360 VR videos already on the platform, among them Avicii’s “Waiting for Love”, Björk’s “Stonemilker” and Crown’s “Run the Jewels”.
Quiles who has previously worked with reggaeton heavy weights such as Maluma, JBalvin and Daddy Yankee recently signed with Warner Music Latin and gearing up for his upcoming tour through Latin America.
His next production includes a collaboration with Farruko and Nengo Flow titled “Juraste” (You Swore) as well as song with Nacho titled “Romance” (Romance).