On the heels of the popular premiere of "La Voz Kids", Telemundo announced the addition of "Miss Latina USA" during their upfront presentation held Tuesday at New York’s Frederick P. Rose Hall at Lincoln Center.
The exclusive new reality series will feature contestants vying for the top spot that will guarantee an entry to compete in the Miss Universe competition.
"The MISS UNIVERSE® Organization has enjoyed a terrific partnership with Telemundo," said Donald J. Trump, who co-owns the MISS UNIVERSE® Organization with NBCUniversal. “The MISS UNIVERSE® pageant consistently delivers the highest ratings in the coveted Hispanic market and the MISS LATINA USA™ series puts a completely new twist on the competition. It will undoubtedly draw big numbers and we look forward to forging an even bigger relationship with Telemundo over the years to come."
As part of the “Miss Latina USA” competition, multi-city auditions will take place and participants will be judged based on “poise, physical attributes and personality. Once chosen, the competitors will move in to a luxurious mansion where they will live together and undergo training by a team of talented experts in fields such as modeling, acting, fashion, nutrition and beauty. “ During weekly eliminations, contestants will compete until the remaining finalists will participate in the gala challenge for the top title and a ticket to the prestigious Miss Universe pageant.
This is the first time in history that a contestant, other than Miss USA, that will be allowed to compete for the Miss Universe crown.