"Miami Social" Star Ariel Stein: "This Is a City of 24-Hour Partying" | NBC 6 South Florida
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"Miami Social" Star Ariel Stein: "This Is a City of 24-Hour Partying"

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    Miami Beach native and self-proclaimed "social stud" Ariel Stein quickly became the "Miami Social" character everyone loved to hate -- but you won't hear him complaining.

    "I am very happy with the way they made me out," Stein said regarding his persona on the Bravo reality TV show. "They made me the monster, and I was 500 percent upgraded from any other characters on the show."

    Although mums the word on the new project he is filming in Miami, Stein did reveal it would be similar to the popular E! reality series "Keeping up with the Kardashians" because it involves his family and a more personal glimpse into his life.

    Showing no sings of slowing down in between takes, Stein is launching a new swimwear line during Miami Swim Week under his fashion label Ariel Raphael and is also looking to expand into lingerie. The one time all-night partier confessed he still hits up hotspots such as the Gansevoort's Louis Bar, Coco de Ville and STK in his spare time.

    "This is the city of 24-hour partying," he said. "But you don't get famous by just sitting in a nightclub."

    Despite the sporadic backlash Stein has experienced for his stint on "Miami Social," he said he hopes to continue to ride the reality TV wave as long as he can.

    "In the last 11 years, South Beach has had a major jealousy problem," Stein said. "It's like making fun of that nerd in school and all of a sudden that nerd is a multi-millionaire."

    He said, "You're never a star in your own city."