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DJ Irie Expands Empire With a New Music Festival

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    NEWSLETTERS

    DJ Irie

    Not many DJs can be considered their own brand. The Miami Heat's official spinner, DJ Irie, can legitimately lay claim to that  -- and the brand is set to expand.

    "You’re actually the first one to hear this," Irie told Niteside. "One of the first ventures for the Irie brand is a music festival we're planning in June. 2011 is going to be a great year."

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    The super producer celebrated the launch of Division1 in Miami this weekend. On the red carpet he spoke with Niteside about his plans for the new venture, why he loves the Magic City (hint: the bikinis don't hurt) and getting by with a little help from friends.

    Irie, who debuted his new jewelry line "Peace Thru Music" at Levinson Jewelers earlier this week, is busy DJing Heat home games -- but not too busy to start planning the big event.

    "It's going to be a ground breaking event, because the technology were going to have a part of this festival -- lets just say nothing were going to be using has ever been used in South Florida."

    Flying cars? Jetpacks? Teleporters? Well, not exactly.

    "It's going to be a DJ-driven, live performance concert that will incorporate hologram technology seamlessly. During the performance, you won't be sure if what you're seeing is live performance or a 3D hologram. We working on this as we speak"

    Miami Heat's DJ Irie on the Team: We Will Get Better

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    At a recent party celebrating the launch of Rico Love's new record label, Division1, Miami Heat star record-spinner DJ Irie talked about the team's high hopes for this season. Irie said that once the Heat learns to play together, the team will improve. "Keep watching," the DJ told Niteside.