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NY Promoter Jeremy Asgari: Looking For Local Love On South Beach

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NY Promoter Jeremy Asgari: Looking For Local Love On South Beach

Peter Bailey

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Party promoter Jeremy Asgari has already taken a big bite out the Big Apple's core, amassing a cult following at many of Gotham's trendiest spots. But it's Miami's delectable scene he'd like to savor.

"There's really no comparison between New York and Miami's nightlife scene," said Asgari late Wednesday evening. "Honestly, I'm still trying to figure out Miami's pulse."

Asgari, like many other New York promoters have descended on the Magic City this week for the annual Winter Music Conference. The event may be summed up as house music-fueled bedlam that turns South Beach into Manhattan's Meatpacking District. Asgari and his Socialight Entertainment crew held court inside Klutch at 3rd and Collins where his followers were in full effect.

Actor and former Groove Theory frontman Bryce Wilson was lounging. A couple of Lady Gaga look-a-likes, dressed in cream-colored leotards that would make even Ms. Poker Face herself blush, gyrated to DJ Wonder's house mixes of the latest hip hop (think: Biggie Smalls' "Hypnotize" on steroids).

"The Winter Music Conference is a big hit with New York promoters," said Asgari, stopping to hug the leotard clad ladies and a few inviting others. "It's a mostly New York crowd."

Hence, the former basketball player and Hunter College alumnus' dilemma.

"South Beach's club scene is a mostly tourist-driven market, most of the people in the clubs are usually from out of town which can make it kind of cheesy," said Asgari. "It's weird."

But the "venues are so amazing and grandeur" that he's hoping to develop a cult following for an upcoming monthly party in these parts, not surprising coming from a who guy who quit his personal trainer gig and placed his bets on promoting after throwing himself a 23rd birthday party.

Said Asgari: "Since Miami is driven by nightlife, the club owners go all out. They do it in a big way."

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