Caitlyn Jenner is the New Face of H&M's Sports Campaign

Sources confirmed to E! News that Olympian Caitlyn Jenner is participating in a new sports campaign for retail giant H&M.

Jenner took to Twitter to share her excitement by writing, "Backstage with @hm! So proud to be part of their inspiring #HMSport campaign. #MoreIsComing #StayTuned."

The news comes on the heels of the 66-year-old revealing that she is partnering up with MAC Cosmetics.

Jenner started by tweeting this message to her millions of Twitter fans, "Some days I just gotta say...I love that I'm finally free to be me. #TransIsBeautiful"

"I'm finally free to announce my partnership with @MACcosmetics!" Jenner revealed. "All sales of our lipstick shade, Finally Free, go toward improving transgender communities. Look for it in April! #MACCaitlynJenner"

During an interview with MAC, Jenner revealed why she chose the name of the lipstick.

"I wanted a name that I use, and which represents the community," the "I Am Cait" star explained. "This is who I am: Finally Free."

Jenner chose a "rosey nude" color for the lipstick and she describes it as an "everyday look."

"To be honest, I want people to use it every day so they have to buy more," Jenner revealed. "I want to raise a lot of money. It's very simple."

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