Two national Latino organizations are kicking off a massive voter registration campaign ahead of the 2014 elections.
National Council of La Raza and Mi Familia Vota Education Fund are set to announce the campaign Thursday to register more than 250,000 voters. In 2012, the two groups registered nearly 200,000 voters.
Voters tend to turn out in higher numbers during presidential elections, but she argued issues like immigration reform are increasingly drawing Hispanic voters to the polls.
Some 8.6 million Latinos in the United States are eligible to vote but have not registered, the majority of whom live in Texas, Florida and California. Another 50,000 Latino citizens turn 18 each month. NCLR and Mi Familia plan to start their campaign in the southwestern states and add in Florida as the election approaches.