Latino students at Florida International University are weighing in on this year's presidential election the university's online-based Latino Public Opinion Forum.
"It's mobile advertising. We essentially send a banner ad to a database of 32 million Latinos," explained Prof. Eduaro Gamarra, FIU Politics & International Relations.
The poll systematically and scientifically tracks public opinion trends of the major Latino groups in the United States with an emphasis on Florida.
Over the last 24 weeks, the focus has been tracking the Latino vote.
"We have found that Mrs. Clinton in particular has kind of an iron-clad grip on the Latino vote," said Gamarra.
FIU scholars have studied public opinion for two decades, starting with the Cuba Poll.
The survey is the longest running research project tracking the opinions of Cuban Americans in Miami-Dade.
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"We have a core set of questions that are always asked, with the designed purpose to trace the changes in the community," explained Prof. Guillermo Grenier, FIU Dept of Global & Sociocultural Studies.
The recently released 2016 poll found a majority of Cuban American residents in the county support the re-establishment of diplomatic ties between the United States and Cuba.
A majority of people polled also oppose continuing the embargo
"We noticed that the newer arrivals ans younger generations have a totally different view of what the US should be doing," said Grenier.
