Photos and VideosMore Photos and Videos
An AT&T store in Miami Beach was just one of many stores attracting Apple fans as the iPhone 5 made its debut Friday. Customer Simon Souliki and AT&T's Frank Castaneda talked about the day.
An AT&T store in Miami Beach was just one of many retail outlets crowded with customers trying to get their hands on the iPhone 5 Friday.
“It’s not a have to have, it’s just more like a want thing,” Simon Souliki said.
“I think it’s probably the overall mystique that the customers want to have what’s the newest and the best, and be able to have it and be able to use it and show their friends,” said Frank Castaneda, AT&T’s director for retail sales in South Florida.
Apple has booked more than 2 million orders for the device in the first 24 hours, and some analysts expect Apple to sell up to 10 million iPhone 5 models between now and the end of September.
Store doors opened everywhere at 8 a.m., but long lines formed way before. Some customers found luck at the AT&T store in Miami Beach.
“They came in and we served them one at a time, and I will tell you everybody walked out with a smile,” Castaneda said.
Other customers covered a lot of ground and still left empty handed. A friend standing with Souliki said he had been to three stores already.
“Yeah, it’s going fast, man. By the truckloads!” Souliki said.