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MTV's Situation Joins SoFla Tanning Business

Reality star partners with Boca Tanning, in Miami Thursday

Thursday, Sep 1, 2011 | Updated 7:45 AM EDT

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Michael "The Situation" Sorrentino

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MTV reality star Mike "The Situation" Sorrentino is turning his hobby of tanning into a business venture in Florida.

Sorrentino has been named a partner of Boca Tanning Opportunities, Inc. He's expected to attend an event at the Boca Tanning Club in Miami on Thursday.

Boca Tanning Club has 20 outlets in Florida, Texas and New York. Sorrentino says he hopes to see one in every single state, especially so that when he travels he can "always have a great place to tan."

Sorrentino is a member of the MTV hit show "Jersey Shore," which is now in its fifth season. Sorrentino is one of the most popular cast members and boasts of a "gym-tan-laundry" routine.