Heat Wave: Businesses Banking on Team's Economic Impact

The hoopla surrounding the Heat could pay off for SoFla businesses

Hundreds of businesses across South Florida are expecting to cash in big as the Heat's dream team takes to the court.

At Anthony's Coal Fired Pizza in Doral, Itzamme Maya can't wait. Yes, like everyone she'd love to see the game, but chances are she won't, she's going to be too busy working.

"Everyone knows we have to come to work super pumped up and ready for everyone to be here at Anthony's cheering on the Heat together," said Maya.

"We want to make sure we are stocked, we don't want to run out of anything, I'd rather have too much than not enough," said Rob Barker, the manager at Anthony's. "Beer absolutely is going to be one of the things. Got to make sure we have enough product in the house to take care of the influx that should be coming in, or we expect to come in for the season."

The new-look Heat should be fantastic for business. A study done by accounting firm Morris Brown shows restaurants, bars and hotels should rake in an additional $15 to $20 million in revenue. Downtown businesses should expect around $10 million.

The Heat itself should be a gold mine of $150 million in ticket and merchandise sales.
 
Kayshap Bakhai from Morris Brown, has nicknamed the Heat's influence on business the "Heat Wave." He says this is not just about business near the area but everywhere.

"This is huge, the Miami Heat Wave is creating a massive opportunity for Miami to create a sports capital of the world," said Bakhai.

Bakhai says this isn't just a one night deal. It will last through June.

Contact Us