Black Friday and Cyber Monday may have to move over for Small Business Saturday, a day dedicated to supporting small, local businesses nationwide.
"When I was a teenager, there were no malls. There were no huge stores," shopper Eleanor Huneke said. "We just shopped in the small stores. Now it almost offends me the way they ask people to come in at midnight. It's insane."
This year, if "shopping small" on Nov. 24 with an American Express card will give customers a $25 credit on their statements.
"I think what it does is make people aware of which businesses are independently owned and which ones are not," said Jan Stevens, a gift shop owner.
Promotions for the latest shopping holiday are everywhere, including a national commercial that features Miami hotspot Panther Coffee.
Other shops have advertised on their doors, through word of mouth, or on Facebook. Miami jewelry store Santayana has joined in on the fun.
"It's great that there's another day called Small Business Saturday focusing more on the consumers coming to visit the smaller businesses, not just the big Walmarts or the big Targets, just small businesses," said Rudy Santayana who helps run the family business.
Consumers that haven't heard of the day before can click here for more information.