It's time to fight for the right to sell pipes.
So say a group of Florida smoke shop owners who are now suing to quash the state's "Bong Bill" which makes it illegal to the shops to make more than 25 percent of revenue from the sale of bongs, pipes and other smoking paraphernalia.
Thirty shops have joined in the litigation against the law, which took effect July 1. They claim it's not only hurting business, it's also hurting tax revenues.
While just a misdemeanor, violators of the law could face up to a year in jail.
The smoke shop owners argue that the bongs aren't even used for smoking in some instances, and are instead used as decoration.
Rouson, a former drug user himself, said he's trying to fight what he views as rampant drug use in the state. He said the shops need to sell tobacco if they're going to call them tobacco shops.
"I used to brag, 'Take me to any city in America and I'll take you to the head shop and get a nice pipe to smoke,'" he said. "The law allows them to call themselves tobacco shops, yet 80 percent of them don't sell a stick of tobacco."
Shop owners like Jay Work, of Grateful J's in Margate, say the law is one toke over the line.
"The way the whole thing is written is unconstitutional," Work told the Sun-Sentinel. "There's no business in the country that has a cap on how much you can sell. It's like telling Pfizer that no more than 25 percent of your income can come from Viagra because it's sex-related."