LeBron James is no stranger to endorsements but his latest pitch is a bit different.
President Barack Obama requested the assistance of the Miami Heat star to help promote the Affordable Care Act in a new video, according to NBC.Sports.
In the video, James reminds everyone that the deadline to enroll for coverage is March 31. At one point, James is shown holding a basketball with "Get Covered" written across it. James also points out the importance of being covered before you need it because "you never know when you might take a hit" as he puts it. The full video can be seen below:
This isn't the first time that the White House has sought the promotional power of the Heat star. When the team visited 1600 Pennsylvania Avenue in January to celebrate their second straight NBA title, James and his teammates shot a promotional video with the First Lady of the United States, Michelle Obama. The video was used to promote Mrs. Obama's "Let's Move" campaign which strives to get the word out on healthy eating and exercise.
LeBron told Bleacher Report he's not concerned about how some fans may view his political stance.
"I mean, I can't worry about that," James said. "Especially who I am. I mean, I know that everything that I do is going to be bigger than what it should be or blown out of proportion. But what I believe in and the people that I support is what it's all about. So I can sleep comfortably at night."