Yahoo! is Getting a New Logo

By An Phung
|  Wednesday, Aug 7, 2013  |  Updated 12:57 PM EDT
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Yahoo Expands Maternity, Paternity Leave

Yahoo! logo for Wednesday, Aug. 7.

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Yahoo! is changing its iconic logo for the first time in almost two decades.

For the next 30 days, until its unveiling on Sept. 4, the Internet search giant will feature a different logo on its home page. One of them will replace the current purple Y and exclamation mark.

Here is day one's logo:

The move is part of a makeover that has swept the company since former Google exec Marissa Mayer took the helm as CEO. Yahoo! has bought up more than 20 companies -- including Tumblr -- and revamped its existing lineup like Flickr and email.

A notorious workaholic, Mayer took the job when she was five months pregnant and took only a two  week maternity leave. She put an end to the company's lenient telecommuting policy, a move that was slammed by parents who wanted flexible working arrangements. 

In May, NBC Bay Area reported that the company expanded its company perks, giving parents more time off each time they have a child.

"Over the past year, there’s been a renewed sense of purpose and progress at Yahoo!, and we want everything we do to reflect this spirit of innovation," chief marketing officer Kathy Savitt wrote in a blog post. "While the company is rapidly evolving, our logo — the essence of our brand — should too."

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