Broward County Considers Name Change to Fort Lauderdale | NBC 6 South Florida

Broward County Considers Name Change to Fort Lauderdale

At a meeting Thursday, advertising executive Jordan Zimmerman suggested inviting an independent researcher to find out what kind of impact branding Broward County with a new name might have. Fort Lauderdale resident Bill Erdman and Hal Garwood, a visitor from Iowa, also spoke about the issue.

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