Gym? What gym? With Swimwear Anywhere Inc.'s new line, Coco Contours, you can hit the beach with the body you already have.
Swimwear Anywhere launched the new line Sunday night at the Gansevoort Hotel in Miami Beach.
Designer Rosemarie DiLorenzo says the beauty of line is that it uses a two-layer control fabric to shape the body without just pushing everything up. It holds flaws in and pushes the bosom up, which creates a more voluptuous look for the beach, she said.
"Glamorous women know how to dress themselves not only on the top ... their outer garmets, but they also know how to really select their inner garmets to make them feel the best they can possibly be," she said. "So, that's what I went after ... What would you really wear to enhance yourself to look the best ."
For the first collection, Coco Contours featured glamorous, sophisticated looks. A white crochet cardigan with pailettes was paired with a white studded bandeau maillot. There was also a red cowl neck maillot. Models also strutted down the runway in billowy, belted jumpsuits. Another model wore a black paisley beaded tankini and waisted high-waisted bottoms.
The manufacturer also has licenses for other lines and showed them, including Marc by Marc Jacobs, Michael Kors and Juicy Couture.
For Kors, there was a black one-piece that had a gold belt wrapped around it. For Jacobs, a model wore an orange and grey print high-waisted bikini with a thin orange belt. Another look included a blue, red, purple geometric print loose coverup with gold trim and a matching triangle bikini.
Juicy showed a black one-shouldered cutout embellished with flowers and a ruffle around the shoulder area. There was also a white triangle bikini with pearls on it and a cherry motif one-piece with a ruffle on the bottom.