Meet Loren Ridinger: Internet Icon, Beauty Guru & Celeb Confidant - NBC 6 South Florida
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Meet Loren Ridinger: Internet Icon, Beauty Guru & Celeb Confidant



    Internet retail guru and cosmetics queen Loren Ridinger may be highly visible on the Miami social radar, but she said she still knows how to keep things under wraps -- a fact her celebrity pals both admire and rely on.

    "I am very lucky," Ridinger told Niteside. "I have a great, diverse group of friends and mine happen to be more celebrities because the types of people who desire to have a private life tend to seek each other out."

    She added, "I am so protective of who is around me and what I am doing."

    Although when it comes to her business side, Ridinger - who is the driving force behind and blogs and tweets regularly  -- said she believes leading a more visible life in social media is essential.

    "It helped leaps and bounds," Ridinger said.

    And we bet the roster of heavyweight friends (and Twitter followers) like the Kardashians, Eva Longoria and J-lo didn't hurt either.

    "Eva [Longoria] will twitter for me, and I will for her," she said.  "We all use each others followers -- you are reaching different audiences that you don't have."

    Still, this goes way beyond tweets. In fact, Ridinger -- who recently teamed up with BFF Kim Kardashian to design a signature line of jewelry -- said the buxom brunette even holed up in her house after breaking up with Reggie Bush.

    "My brother always tells me, 'All of your friends that are celebrities come to you, look for you for advice ... and need you,'" she said.  "We get so much out of our friendships generally and naturally."

    But don't count on Ridinger to ever dish and tell.

    "Whatever happens in the Casa de Suenas (Spanish for "house of dreams"), stays there."