Designer Melissa Odabash credits her ability to tap into the female psyche for her sensibility when it comes to swimsuit stylings.
"I am actually a psychiatrist, so I deal with women's problems all day long," said Odabash. "I have to convince everyone that there is something for you, you will look good in it."
This doesn't mean Odabash -- who showcased her latest swim collection at the W South Beach -- hasn't made some mistakes along the way.
"When I first started, trust me, my swimsuits were a lot smaller," she said, laughing. "As the years go on, I add a bit more to the back. ... Yyou learn by your mistakes as you go along."
The former model said she always tries to incorporate a little 60s glam in her swimwear. The designs have caught the eyes of celebs such as J-Lo, Sarah Jessica Parker and Cindy Crawford.
"I've seen basically everyone [in my swimsuits] except for Madonna and Angelina Jolie," Odabash said. "What people don't understand, is they get sent everything from every designer, so I am actually taking it as a compliment because they probably get 500 swimsuits a day -- and if they are still wearing mine -- I'm doing something right."