Gay Austrian fashion devotee Bruno has proven he has serious box-office clout.
Baron Cohen's bawdy movie outpaced the $26.5 million opening weekend for his
surprise 2006 hit "Borat," in which he played a clueless Kazakh journalist touring America.
"Bruno" features Baron Cohen as an Austrian wannabe going to extremes to achieve celebrity.
"Ice Age: Dawn of the Dinosaurs" was No. 2 for the weekend with $28.5 million. "Transformers: Revenge of the Fallen," which had held the No. 1 spot the previous two weekends, came in third.