Gwyneth Paltrow

Goop Generated Disbelief After Promoting a ‘Luxury Diaper.' It Was a PR Stunt

Goop posted about a high-end, disposable diaper

In goop Health Summit Presented By Porsche 2021
Rachel Murray/Getty Images for goop

Quite a few people seemed to be stunned Wednesday when Goop, Gwyneth Paltrow's wellness brand known for its outlandish and expensive luxury products, posted that it was planning to sell a high-end, disposable baby diaper.

"Meet The Diapér," the Instagram post reads. "Our new disposable diaper lined with virgin alpaca wool and fastened with amber gemstones, known for their ancient emotional-cleansing properties. Infused with a scent of jasmine and bergamot for a revitalized baby. Dropping tomorrow at 11a.m. EST at $120 for a pack of 12."

But on Wednesday evening, Goop revealed it was all a PR stunt.

For more on this story, go to NBC News.

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