Why do we buy? A good question that bestselling author Lee Eisenberg attempts to answer in his new book "Shoptimism" released this month. Filled with interviews by industry experts and shoppers, Lee takes readers on an entertaining and thought-provoking tour of malls, megastores, and online shopping. Find out how social status, emotional benefits, personal expression, marketing, retailing, advertising and consumer research play into every purchase we make.
