Graff Toyz Make Vandalism Fun Again

Unleash your inner Banksy through a Miami company's graffiti-inspired plexiglass erase boards and semi permanent water-based markers.

15 photos
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Swampdog
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Swampdog
Hello my name is Jay Bellicchi, also known as FiftyThree, once known as Remote (back in Boston). I'm the founder of Graff Toyz and we're here in my studio.
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Swampdog
Here at Graff Toyz we make interactive art objects inspired by graffiti for people of all ages.
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Swampdog
The graff erase boards themselves are inspiring. We have a cool subway car, a cloud shape, and a "hello my name is" sticker, so there's a lot of different things you can do just based on those concepts.
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Swampdog
These boards, you draw on them and you place them on a wall, but they're not stagnant, they're wet-erase boards that you clean off with a wet cloth and draw on again.
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Swampdog
These are semi-permanent because once they dry they won't smudge with a fingertip, and that's a good thing. I got the idea from messing with a dry erase board. I had one at my office, but I drew on it more than I actually made lists. Problem was they erased just by a a light touch.
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Swampdog
Our graff erase boards are laser-cut, clear plexi-glass pieces that are printed on the back with our designs. They each come with two water based paint markers.
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Swampdog
I grew up in Boston, and I was a graffiti artist for many years there. I left and traveled the country a bit, snowboarding and going to school here and there, moved down here to Miami in 2000, took up graphic design, co-founded a gallery in Coconut Grove, AltSpace Gallery, and met a whole bunch of people in the scene down here.
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Swampdog
Kids love to draw, so this is a great thing for kids to draw on. Anybody that's intrigued by graffiti could use these to pratice writing their name. For adults, these are a great addition to complement any nicely designed space.
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Swampdog
We support the United States. We make everything here as opposed to outsourcing it to Tokyo or Hong Kong. It may be cheaper that way, but this way we've got our hands on it and we know that the money is staying here.
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Swampdog
We work with Black Books in Ft Lauderdale. They do all our laser cutting. They also put together the world famous public street art Primary Flight project in Wynwood every year.
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Swampdog
The boards use sticker-sided velcro so you can take your masterpieces on and of the wall.
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Swampdog
I do all the designing and create the products. My partners are Mark and Josh Hughes who run Agency Web up in Ft. Lauderdale.
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We're selling on our website, GraffToyz.com and then we plan on getting in every museum store, some other American chains, and we're in talks with some European distributors.
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Swampdog
We are prepared to fulfill any order. We're putting these out and we'll have another product out by the end of the year. I can't divulge what that is yet, but it's gonna be hot.
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