Pero Que Funny!: How Latino Content Creators Impact Society

If you’re on social media, chances are you’ve heard of these guys: LeJuan James, Jenny Lorenzo and the Chonga Girls.

Their hilarious viral videos reach millions of people every day. And they’re on the same mission: to entertain.

“I want people to relate to my content, I want people to feel nostalgic with my content, I want my content to bring people together. I’m happy to say that I’ve been able to do that so far,” said Jenny Lorenzo, who is most well known for her Abuelita character.

Not only are they hilarious, but their content takes Latinos back to their roots.

“By doing what I’m doing, I’m able to give people an outlet to say, ‘Oh hey, that’s just like my mom, my father.’ What I want to do, the cool thing about the internet, it lives forever. Well beyond the moment I leave this earth, and then kind of inspire others to do the same and follow their dreams,” said LeJuan James, a content creator who reaches millions.

Whether their content reminds you of your abuelita, or your mami cleaning the house on a Saturday morning, or that girl you were afraid of in math class in the eighth grade, regardless (or should I say, irregardless), it’s content that takes you back and makes you feel good.

But it’s not all fun and games for them. In fact, it’s how they make a living – and they do quite well at it. Now, big brands are reaching out to them to collaborate.

Brands like Proctor and Gamble and NASCAR are reaching out to these content creators to advertise their products.

“It’s fun to do NASCAR as chongas because it’s something that chongas would never do. You would never see a chonga at NASCAR. What’s also cool is that what we’re doing is that we’re promoting their Latino driver, who is Mexican,” said Laura Di Lorenzo and Mimi Davila, who are also known as the Chonga Girls.

It’s no secret their content has an impact on Latinos. LeJuan James has more than 3 million fans on Facebook. His videos can easily be shared hundreds of thousands of times and get several million views.

“We’re all different. We have our nuances, different lingo and dialect. Whether you’re Argentinean, Mexican, from the Caribbean, South American, Venezuela, Colombia, we’re all very similar. By uniting us through this content is what I really want to do. I want to inspire, unite, come together as a community,” said James.

But despite their incredible success, they never forget their roots.

“I’m Cuban American, but not everybody who watches my stuff is Cuban American and they can still relate. So I do have Miami to thank for that,” said Lorenzo.

“What inspires our content is our nostalgia, our friendship, our childhood, where we’re from, Miami, and we love bringing memories to people,” said Davila.

Contact Us