DOWN. SET. HAUTE!: Saintly gold and black or Colt white and blue? (We usually tend to go with whatever colors match our shoes at the moment.) The NFL’s official Super Bowl XLIV Store is open and ready for business. Fans can show their loyalty to their favorite team or player with the variety of merchandise, including t-shirts, hats, jackets, fleece and collectibles, as well as the official Super Bowl program, which can only be purchased online or at the Sun Life Stadium store. GET IT: Sun Life Stadium, 2269 Dan Marino Blvd., Miami or stadiumcollection.com.