Monroe’s, a West Palm Beach strip club, is being sued by the Marilyn Monroe estate for using her image to promote the club, the South Florida Sun Sentinel reported.
The federal lawsuit, which seeks unspecified compensatory and punitive damages, was filed last week. It argues that the Marilyn Monroe name and image was being used to promote the strip club’s name, advertising and social media, the report said.
The newspaper reported that until recently, various advertisement flyers for Monroe’s featured the iconic scene from "The Seven Year Itch" where Monroe wears a white dress blown from air coming from a subway vent.
But a manager at Monroe’s told the newspaper that they had stopped using the image of Marilyn Monroe in the white dress.
The manager said the club was named after the owner’s cat “Monroe,” and that the club was not trying to profit from Marilyn Monroe.
Monroe’s, located on the 1000 block of North Congress Avenue in West Palm Beach, advertises itself as an "elite adult club and steak house."
Images of the club using Marilyn Monroe images on its advertising can be seen on the club’s Twitter and Instagram pages. The pictures show lookalikes of Monroe and images of a woman’s face with the actress's trademark mole — but on the opposite cheek.