The Miami Dolphins are leading a sports-wide initiative to promote understanding, respect and equality, and to combat racism.
The Ross Initiative in Sports for Equality (RISE) has launched a nationwide campaign that's using the power of sports to advance race relations. The effort was founded by Dolphins majority owner Stephen Ross.
Dolphins quarterback Ryan Tannehill and wide receiver Greg Jennings are among several athletes who have pledged their support to the RISE initiative.
"From fans to athletes, and everybody in-between, we must help people identify and alter their behaviors to make real change," Tannehill said in a release.
Jennings added, "Our differences can bring us together if we can bond through a shared interest like sports."
Other athletes taking part in the initiative include Stephen Curry, LeBron James, Justin Tuck and DeMarcus Ware.
"While it would be unrealistic to say that RISE alone will end racism, we have the opportunity to harness the unifying power of sport and create a new paradigm," said Ross in a statement.
At RISEtoWIN.org, people are encouraged to stand up against racism and speak out against discrimination.
The "It Takes All Colors" app also encourages people to upload a photo, apply their team colors and share it across social channels.
For more information, watch the RISE public service announcement: