If you think your supermarket's food is fresh, you're more likely to enjoy going there, according to a new Consumer Reports survey.
Americans on average take 83 trips per year to the supermarket and spend $5,400, most of that money going toward fresh food found at the perimeter of the store, including produce, meat, bread and ready-to-eat foods.
Yet, when asked about their level of satisfaction with the quality of their store's poultry and meat, only 60 percent say they are highly satisfied, and only about half are happy with their store's prepared-food and bakery options.
According to the survey, Walmart Supercenter, the nation's largest grocer, scored near the bottom of the ratings with low marks in all freshness categories.
It did, however, score better on price.
Consumer Reports contacted Walmart for a comment and was given a statement from the CEO, which said in part: “Every store I go in has room to improve … And if we nail those, one store at a time, our short-term performance gets better.”
The top scoring supermarkets include Trader Joe's and Costco, both of which also received higher ratings than Walmart on prices.
Local
For a complete listing of the rankings, including customer satisfaction in South Florida, visit Consumer Reports.
