For one day only, Uber ride-sharing service became an ice cream delivery service.
Miami residents didn't have to get in their car to go buy a sweet treat or hope for an ice cream truck to drive down their block, the delivery came to them.
"It's a hot South Florida day, I think nothing would be better than a piece of cold ice cream to cool you down. We've had a long day at the office, and it's a nice chance to get a break," said Korey Wagner.
Uber created the day-long ice cream delivery idea. For $25, users purchased 5 treats and also received some Uber merchandise.
"We partnered with local ice cream trucks here in Miami and basically give them a version of our app. We've got some Uber representatives on each truck," Billy Guernier, General Manager Uber.
NBC 6 went along for a delivery on Dolci Pecatti Gelato's truck. Owner Natalie Yepes says mixing Uber with ice cream is an excellent match.
"You have to see how happy they get when we just get there and they almost couldn't believe it was true," said Yepes.
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Uber staffers say their delivery time goal for ice cream is about five minutes, and for the UberX ride-sharing service, the wait is also an average of five minutes.
More than 140 cities around the world participated in Uber Ice Cream Day. The treat-on- demand feature by the company won't be available until next July, but Uber employees say they're cooking up some new ideas coming soon.
