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Fort Lauderdale Street Goes Pink for Breast Cancer Awareness

One of Fort Lauderdale's busiest streets is seeing pink for Breast Cancer Awareness Month.

A portion of Southwest Second Street in downtown Fort Lauderdale, from South Andrews Avenue to Fifth Avenue, was painted pink on Thursday, October 1st - the official kickoff for Breast Cancer Awareness Month.

It was an idea first pitched by AutoNation CEO Mike Jackson, whose company is headquartered in downtown Fort Lauderdale.

"This cancer has touched every family in our company," Jackson says.

Fort Lauderdale Mayor Jack Seiler told NBC 6 the city was more than happy to stand behind Jackson's idea, and hopes that the small gesture may help save a life.

"I hope somebody pulls around the corner and remembers to have their screening or that test that maybe they were putting off," Seiler says.

A sea of supporters dressed in pink came out to view the ceremony, including Kenyatta York who describes being personally impacted by breast cancer.

"I personally know a couple people that have lost the battle, and others that are still fighting," York said.

The American Cancer Society says breast cancer is the most common cancer among women in the United States other than skin cancer, and that early detection is key in fighting the disease.  The organization campaigns year-round to encourage women to get tested early, and help patients better understand treatment options and cope with physical and emotional side effects.

They also fund ongoing research to help prevent, find and treat breast cancer.

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