A new ad campaign from a group called the Dream Defenders is using powerful imagery about guns and safety to try to get out the vote.
The ad is in black and white and is set in a kitchen. A mom is talking with her son and asks him to wear a bulletproof vest. The son protests and the mother asked her son to wear it so that she knows he will be safe.
The ad campaign, according to Steven Pargett of the Dream Defenders, is intended to be provocative and conjure images of fatal shooting of unarmed young men of color.
“It speaks to that moment that’s so familiar,” said Pargett. “But we have that twist on the end of strapping on that bulletproof vest onto the son.”
The Defenders believe the deaths of both Trayvon Martin and Michael Brown can be traced to systematic bias against minorities and in state laws like “Stand Your Ground.”
The political ad finishes with a call for Floridians to cast their ballots on November 4th with the three words, “vest or vote.”
