Strong. Sophisticated. Sexy. Serena Williams' fashion line is all about power moves and she's hoping it will also inspire woman to find their own voice.
During the launch of her first pop-up shop Wednesday night, Williams said she wants everyone "to step into their power."
Williams launched her shop at the luxe Faena District during Miami's Art Basel where guests including fellow tennis star Caroline Wozniacki drank cocktails draped with fluffy pink cotton candy.
Everything in the line, from a black sequined top with the word "Unbothered" to a crisp, white button down that says "Slay" in red letters is under $200.
The 23-time Grand Slam champion not only designed all the clothing in the shop, but also painted all the art on walls, calling painting her outlet.