When you have upset most of your passengers by leaving them stranded for nearly a week, there is no level too low to get them back.
Well, that at least seems to be Spirit Airlines' motto.
The Miramar-based airline is now running a sale on flights to Florida that tells potential customers to "Check Out the Oil On Our Beaches."
While that might have made a few ad execs chuckle in the boardroom, that type of talk could get you lynched on South Beach. With hotels and other tourism-related businesses in panic mode awaiting the black ooze from the Gulf oil spill, now is not the time for parody.
But offending Floridians has become a perfected art by Spirit, which left thousands of passengers in a holding pattern last week as they fought through a very public labor dispute with disgruntled, underpaid pilots.
Now they are coming back with a $50 off coupon that is supposed to lure customers back. That $50 is just enough to cover the baggage fees charged by the airline.
What a way to improve your crude public image, Spirit.
