Patagonia, an American outdoor clothing and gear retailer, set its homepage to black Monday in response to President Donald Trump shrinking two national monuments, CNBC reported.
The company's website displayed a dark screen with the message, "The President Stole Your Land," to rally the public into joining its cause which, according to some media reports, includes a possible lawsuit against Trump.
"In an illegal move, the president just reduced the size of Bears Ears and Grand Staircase-Escalante National Monuments. This is the largest elimination of protected land in American history," Patagonia said on its website.
Trump traveled to Utah to sign a resolution drastically reducing the two monuments, proclaimed by his predecessor, Barack Obama.