San Francisco 49ers legendary wide receiver and NFL Hall-of-Famer Jerry Rice is in China trying to entice the world's most-populous country to tune into NFL football on every given Sunday, according to reports.
An NBC News crew captured Rice in the moment in Beijing, where NFL officials are "demystifying the game" by "putting footballs in [Chinese peoples'] hands."
On Sunday, Rice put on a clinic, which one young fan described as "the greatest football experience of my life."
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There is also already a flag football league in Beijing, but NBC noted the country is "with little history of contact sports like American football."