Bargain Hunters Rejoice: Marshalls Launches Online Store went live online Tuesday, selling

Marshalls is bringing its bargain-hunting experience online for the first time.

The off-price chain, owned by TJX Cos., went live online Tuesday, featuring different designers and brands that complement what shoppers can find in its physical stores, according to a statement Tuesday. The e-commerce website will also feature a mix of online-only items, including brand name, designer and other high-quality pieces added every day, the news release said.

"We are thrilled to introduce, which allows customers to shop Marshalls anytime," said Mark DeOliveira, Executive Vice President, TJX Digital US. "This site will feature a unique assortment of the brands and values that Marshalls is known for, and also offer customers the ability to shop through fun, interactive features and curations. We are excited for customers to experience the brand in this new way."

Online customers will be able to return items via mail or to any one of its 1,100 stores.

The Framingham, Massachusetts-based parent company, which also operates HomeGoods and T.J. Maxx, first announced the online launch earlier this year. T.J. Maxx has a small presence online while HomeGoods doesn't sell online.

TJX Cos. has fared well despite the company's late moves into e-commerce. It delivered a 5% increase in net sales and a 2% increase in sales at established stores during the second quarter.

Copyright AP - Associated Press
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