Clinton's “Go Small” Strategy Carries Risks and Rewards

The longest tease in American politics may officially be over: Hillary Clinton is about to announce her 2016 run for the White House, sources told NBC's Kristen Welker and Andrea Mitchell. Clinton will announce as soon as Sunday, first on social media and then making campaign stops in places like Iowa. Her early events, though, will be small — more akin to the way she kicked off her 2000 run for the Senate than the way she kicked off her 2008 presidential run. That "go-small" approach, the Washington Post wrote, plays to her strengths and lets her greet voters in intimate settings. But it also carries risks, insofar as it lacks a message. It's still unclear what her campaign will be about — but the takeaway from her approach to announcing she's running is that she's taking nothing for granted.

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