Could it be time for the Apple Watch's big debut?
In its typical mysterious style, Apple announced on Thursday it will hold a “special event” on March 9, in San Francisco. While the Cupertino company didn't mention the watch - it never publicly identifies the subjects of its much-ballyhooed unveilings - it did use a time pun in its sparsely written invitation, colored in pastels.
"Spring Forward," reads the text for the invitation-only event at the Yerba Buena Center for the Arts Theater in San Francisco, which kicks off at 10 a.m.
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Bolstering the watch theory, the company bought 12 pages of ads in Vogue magazine to tout its new Apple Watch, which is set to be released in April. The ad features three versions of the new smartwatch: the leather standard model, the rubber Sport , and the high-end Edition, all in glossy print ads.