Times Square

‘Times Square Wheel' to Provide Unique, Limited-Time Views of NYC

The ride located near Duffy Square is expected to begin accepting ticketed riders starting Wednesday

NBC Universal, Inc.

A giant ferris wheel made an appearance in Times Square on Tuesday, and it's not just for decorations.

The 110-foot tall "Times Square Wheel" located near Duffy Square is expected to begin accepting ticketed riders starting Wednesday. It's a limited-time pop up experience that's aimed to "showcase the crossroads of the world as never seen before," organizers said.

It will be a signal that New York City is back up and running, project head Vito Bruno told W42st.com. But with the pandemic still ongoing, riders are expected to follow the city's COVID-19 guidelines.

Visitors will have to book a timeslot to ride on the ferris wheel. Tickets cost between $15 and $35 each and the ride will last for 12 minutes.

The ferris wheel will then be taken down after Sept. 12.

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