Women’s Soccer Enters New Era With Huge World Cup Audiences

The sport will hope to further establish its growing appeal Sunday as millions prepare to watch the U.S. take on the Netherlands in the World Cup final

No longer a sideshow, women’s soccer has stepped into the spotlight.

The sport will hope to further establish its growing appeal on Sunday as millions prepare to watch the reigning world champions, the United States, take on the reigning European champions, the Netherlands, in the World Cup final.

The game kicks off at 5 p.m. local time (11 a.m. ET). Tickets for the stadium in Lyon, France, are sold out.

This World Cup has been widely popular with fans and nonfans alike, setting viewing records, and organizer FIFA expects to reach 1 billion viewers by the end of the final. 

For some, it marks the point women’s soccer escapes the shadow of the more popular and lucrative men’s game.

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