But in an exercise that had to be humbling, Flash found out he isn't as recognizable as we think he is.
In a hilarious YouTube.com clip, Wade dresses up as a Dick's Sporting Goods employee, codename Gordon, and hands out Gatorade to customers, who have no earthly clue who he is. Wade is disguised, and we use that term very loosely, in a bad curly afro and some glasses.
That's pretty much it.
Now if Wade tried this anywhere in Miami, he would be mobbed immediately and military operatives in Heat jerseys would shower rubber bullets into the crowd.
But the clip is in some random store with people who clearly aren't Heat fans. One guy said he doesn't watch basketball at all. Even after Wade revealed himself as a mega NBA star, the dude still had no clue why he was being prohibited from continuing his shopping.
Heat fans (and non-Heat fans), meet Gordon.