Norma Hunt was buying some gifts for her young children in a Dallas toy store when she came across some balls that bounced so high they could go over a small house.
Her husband, the late Lamar Hunt, noticed what fun the kids were having with the Super Balls, shortly before the owner of the Kansas City Chiefs went to a league meeting.
The rest, as they say, is history.
"It just popped into his head," Norma Hunt said. "He thought Super Bowl is what the name of the game should be."
Others thought it was a bit corny, even though it was used unofficially from the first game in Los Angeles in 1967. Commissioner Pete Rozelle even held a contest with media members to come up with a different name, and it wasn't until two AFL-NFL Championship games had been played before Rozelle decided to officially call it the Super Bowl.
"I loved it from the very beginning," said Hunt in 2016, whose husband was one of the founders of the AFL. "Several years later he (Rozelle) wrote Lamar and told him what a great idea it really was."