Are television viewers more important than full races? I think its a very valid question to wonder why NASCAR is so willing to push the snooze button later and later on Sunday afternoons with the start times of its Sprint Cup Series races.
It was just eight years ago that the Daytona 500 started at 12:30pm local time, while Sunday, it started after 3:40pm local time. The reason? Television ratings and commercial advertising rates go up the later in the day thanks to West Coast viewers and the "prime time" effect kicking in on the East Coast.