There's not a doubt in my mind that NASCAR's Watkins Glen International Raceway just picked up one of the most, uh, interesting race sponsorship titles.

As has been the norm for the past few years at the 11-turn road course in the upstate finger lakes region of New York, the title of the August event has taken many flavors -- from boating companies to computer products manufacturers.

This year, though, there's no Centurion, AMD or Sirius Satellite Radio involved, rather, folks there are looking to have a Heluva Good! time.

Watkins Glen Gets 'Heluva' Race Sponsor originally appeared on Motorsports FanHouse on Tue, 17 Mar 2009 10:14:00 EST . Please see our terms for use of feeds.

Permalink | Email this | Linking Blogs | Comments