Facebook Says It Won't Separate News Feed After All

In this May 16, 2012, file photo, the Facebook logo is displayed on an iPad in Philadelphia. AP Photo/Matt Rourke, File

Facebook announced Thursday that it won't be splitting the News Feed into two after all, CNBC reported.

The social media site said it was ending testing of the change, which would have pushed publisher content onto a second feed away from posts by family and friends.

Aerial footage shows the extent of flooding from Hurricane Florence in Lumberton, N.C. The flooding has caused the shutdown of part of Interstate 95.

(Published Tuesday, Sept. 18, 2018)

"People don't want two separate feeds," Adam Mosseri, Head of News Feed, said in a blog post. "In surveys, people told us they were less satisfied with the posts they were seeing, and having two separate feeds didn't actually help them connect more with friends and family."

Users in the six test markets — Bolivia, Cambodia, Guatemala, Serbia, Slovakia and Sri Lanka — reported separating the feed made it harder to find important information, Mosseri said.

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