Amazon Announces Fashion-Tracking Camera Echo Look

Amazon's Echo Look will take pictures of a person and their outfit, store the photos as well as have stylists give feedback and advice on the fashion. Amazon

Amazon launched the Echo Look Wednesday, a new device that observes how users dress and offers fashion advice based on algorithms and technology, CNBC reported.

The Echo Look is similar to Alexa, the voice-operated device that plays music, provides weather forecasts, traffic and news updates and more.

The Look takes "full-length photos and short videos" with a computer-generated background blur and stores them in a companion app. Its "Style Check" service "combines machine learning algorithms with advice from fashion specialists," Amazon says.

The Echo Look will feature all of the other functions of the Echo Dot and standard Echo.

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