Nike

Many were ready to enter Nike’s SNKRS raffle in hopes of landing a pair of the Air Jordan 1 “Lost and Found” shoes. Sneaker Twitter wasn’t too happy.

Eli Preme, known as ‘The Sneaker King” in the outside world, kicks it with 6 in The Mix and shows his amazing collection.

LeBron James’ latest advertisement for the new Nike LeBron 20 features him jumping out of a pool with a perfect landing, which was reminiscent of Kobe Bryant’s leap over a car in 2008.

Sierra Canyon senior Bronny James, along with Haley Jones, Caitlin Clark, Juju Watkins and DJ Wagner, reached NIL deals with the Swoosh brand.

UCLA’s Reilyn Turner has made history. The sophomore forward is Nike’s first collegiate athlete to receive a name, image and likeness sponsorship.

Nike is delaying the release of its newest Air Max 1 x Cactus Jack sneaker collaboration with Travis Scott following the Astroworld tragedy.

LeBron James, Kevin Durant and Giannis Antetokounmpo are among the NBA stars with signature shoes. Check out the full list of players with signature kicks.

Former Nike designer D’Wayne Edwards will reopen the Lewis College of Business, the only Historically Black College in Michigan, which closed down in 2013.

Distance runner Mary Cain, whose career fizzled after what she called four miserable years at the Nike Oregon Project, has filed a $20 million lawsuit against her former coach, Alberto Salazar, and their employer, Nike.

All Summer Olympic medals feature the same Greek goddess: Nike, the goddess of victory. Watch to learn why this figure of ancient Greek mythology became a fixture in the Olympic Summer Games.

Rapper IDK is launching a music business program at Harvard University for students of color

Vanessa Bryant isn’t pleased after the footwear she envisioned as a tribute to her late daughter has appeared online.

Vanessa Bryant has found a new way to keep her late daughter’s legacy thriving. The proud mom unveiled her latest project, a “Mambacita” athleisure apparel line, in honor of Gianna. The line will drop on May 1 – which would have been Gigi’s 15th birthday – with 100 percent of the proceeds going to their charitable non-profit, the Mamba and...

Kanye West’s Grammy-worn Nike Air Yeezy 1 prototypes from 2008 have been sold for a recording-breaking $1.8 million, making them the most valuable sneakers ever and the first recorded sneaker sale for more than $1 million, Sotheby’s says. The price sets a new milestone for a publicly recorded sneaker sale, shattering the previous auction record for sneakers by nearly three…

Olympic Gold medalist Simone Biles is ending her deal with Nike and will team up with Athleta to release activewear.

It’s the end of an era for one of Nike’s longest-running and most popular sneaker lines after Kobe Bryant’s estate and the shoe giant failed to come to an agreement on renewing their partnership contract. “Kobe Bryant was an important part of Nike’s deep connection to consumers,” Nike said in a statement. “He pushed us and made everyone around...

MSCHF agreed to a voluntary recall of the shoes, as well as its previously released Jesus Shoes, to end the lawsuit.

The devil wears Prada — and now, according to rapper Lil Nas X, also wears custom Nike sneakers containing human blood.

It has been in business for almost 100 years, but the owner of a Bronx sporting goods store said they are being kicked to the curb by a multi-billion dollar company at a time when he says he needs support from them the most

Alysia Montano, an Olympic runner and mother of two, talked to The New York Times about her struggle to maintain her career and her sponsorship with Nike during her pregnancy. The system should stop treating pregnancy like an injury, she says.